Aqueus and United Beet Seeds announce strategic partnership

Troy, MI — November 7, 2025 Aqueus LLC and United Beet Seeds (UBS) are pleased to announce a new strategic partnership that will incorporate Aqueus’ cutting-edge stabilized hydrogen chemistry into UBS’ robust catalog of products. UBS, which operates under the brands in the U.S. of Hilleshog, SES VanderHave, Seedex and Maribo Seeds, will now offer GrowthfulTM to their customers, Aqueus’ flagship product that supercharges soil health by freeing up bound nutrients for plant uptake. This collaboration allows farmers across the US to access Growthful through UBS’s 100 trusted dealers and take advantage of this comprehensive agronomic solution from planting through harvest. 

Aqueus’ Growthful product line is built on patented stabilized hydronium technology—a breakthrough formulation that delivers 10x more hydrogen than rainwater, improving crop potential and unlocking bound nutrients in the soil, making them more bioavailable for plants. Growthful products are designed to work seamlessly with most chemistry, optimizing the effectiveness of UBS’ current offerings including but not limited to sugar beet and fodder beet seed.  

UBS, a global sugar beet breeder, has long been committed to helping growers maximize their crop performance. To offer their clients a streamlined approach from planting to harvest, UBS is collaborating with Aqueus’ unique chemistry to expand their offerings by acting as a distributor of Growthful products throughout the major sugar beet–growing regions of the United States, with plans to reach additional growers beyond beets in the near future. 

“United Beet Seeds has always been a partner to growers, and this partnership with Aqueus allows us to deliver more than just seed—it’s about delivering solutions from the ground up,” said Tyler Ring, U.S. Country Head for UBS. “By offering Growthful through our dealer network, we’re helping farmers strengthen both productivity and profitability.” 

Over the last five years, Aqueus has served growers of various crops on more than 1 million acres worldwide, delivering proven results such as: 

• Increased sugar beet yields by as much as +800 lbs./acre (according to a 2021-2024 trial)  
• Improved overall soil and crop health 
• Stronger bottom lines for farmers 

 “We’re thrilled to welcome UBS into the Aqueus distribution network,” said Mike Skinner, CEO of Aqueus. “Growthful’s patented stabilized hydrogen chemistry provides a unique opportunity for UBS’ clients to benefit from yield, quality, and soil health improvements that are changing the agricultural landscape.” 

Together, Aqueus and United Beet Seeds are reshaping what it means to support farmers—delivering comprehensive solutions that start with a quality seed and carry through to a bountiful harvest. 

Aqueus is an agrochemical company headquartered in Troy, MI on a mission to help farmers boost yields and profits, enabling them to feed more people with less resources. Aqueus’ cutting-edge stabilized hydronium technology Growthful allows farmers to take a regenerative approach to agriculture, increase plant yields, and potentially reduce the use of toxic chemicals and fertilizers. By harnessing safe, science-driven solutions, Aqueus empowers growers to get the most out of their land, their crops, and their communities. Learn more at aqueus.com.  
 
For media inquiries, please contact 
Sophie Kephart, Director of Communications at Aqueus 
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United Beet Seeds (UBS), founded in September 2024, is a joint venture between Groupe Florimond Desprez and DLF Seeds A/S, specialising in all aspects of sugar beet seed research, production, processing, and commercialisation. We leverage our combined strengths, extensive expertise, and shared passion to expand opportunities for growers and industry in the global beet and chicory seed markets. Headquartered in Tienen, Belgium, UBS employs over 900 people worldwide and is driven by a strong focus on innovation, quality, and sustainability, resulting in high-performing and sustainable varieties tailored to the needs of modern agriculture. Guided by our core values, humility, innovation, agility, and resilience, UBS is committed to building trusted partnerships and shaping a future defined by excellence in all we do.  Follow us at www.unitedbeetseeds.com and on LinkedIn: United Beet Seeds. 

For media inquiries, please contact 
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